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Public Relations (Retail Industries)

 RETAIL INDUSTRIES Public relations is the process of managing communications between a business and its public, or constituents, which can include: Customers. Employees. Vendors.  IMPORTANCE OF PUBLIC RELATION IN RETAIL INDUSTRIES .  Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialised communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience. In simple terms, public relations is a strategised process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands   CONCLUSION   In conclusion,public relationsis difficult to define because of its all-encompassing nature and thefact that are many variables t...
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PUBLIC RELATIONS (Small-Medium Enterprises)

  INTRODUCTION TO TOPIC   Small and medium-sized enterprises or small and medium-sized businesses are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization. IMPORTANCE OF PUBLIC RELATION IN SMALL-MEDIUM SIZED ENTERPRISES .  Affordability For small businesses, every dollar counts. Getting journalists or influencers on board to speak highly of your business is often cheaper than advertising and marketing costs but can result in the same level of brand exposure. Trustworthiness Positive third-party opinions and reports are generally more trusted than a business's own advertising. Whether they come in the form of media coverage, journalist reports or customer testimonials, they all ring truer to potential customers than either ads or marketing campaigns. Problem prevention Word-of-mouth marketing is...
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Public Relations (Acedemic Institution)

  TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION  Public Relations in Academic Institutions is a public information officer for a local school district that must constantly deal with parents, the school board, and other community and governmental organizations. A university director of public relations or even marketing communications, on the other hand, has less interaction with parents but must deal with ongoing student recruitments, campus controversies, and alumni relations. WHA...
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Public Relation (Non - Government organisation)

   TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION  Non-governmental organizations need healthy public relations to meet their goals and use sophisticated public-relations campaigns to raise funds and deal with governments. Interest groups may be politically important, influencing social and political outcomes. A code of ethics was established in 2002 by the World Association of Non-Governmental Organisations. Public relations serve to establish and maintain a climate conducive ...
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Public Relation (The Government)

TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION   Public relations (PR) refer to a collection of methods and approaches for controlling how information about a person or business is presented to the general public, particularly the media. The main objectives are to communicate significant business news or events, uphold a brand's reputation, and limit the negative effects of negative occurrences by giving them a good spin even if the real truth is absolutely different from what is be...
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