Public Relations (Acedemic Institution)

 TABLE OF CONTENT

i. Introduction to topic 

ii. Definition of the entity or industry

iii. Discussion on:

     a. What are public relations (PR)?

     b. What is the purpose of PR to the entity or industry?

     c. Why is it important to the entity or industry?

             i. Who are the public involved in its PR exercises?

             ii. What are the strategies involved?

iv. Conclusion


INTRODUCTION ABOUT PUBLIC RELATION

 Public Relations in Academic Institutions is a public information officer for a local school district that must constantly deal with parents, the school board, and other community and governmental organizations. A university director of public relations or even marketing communications, on the other hand, has less interaction with parents but must deal with ongoing student recruitments, campus controversies, and alumni relations.


WHAT IS THE MAIN PURPOSE OF PR TO THE ENTITY OR INDUSTRY? 

The main purpose of public relations is to promote, protect, and manage reputation, increase brand awareness, create memorable events and experiences, publicising products and services, help employees to be more productive, bridge gaps between audiences, manage crises, issues, and incidents, lobbying, briefing and educating, supporting business leaders and those who want to be leaders, guiding organisations through business transformation, restructuring, and turnaround, putting things in the best light, mitigating reputational damage, and finding, writing and telling compelling stories.


WHY IS IT IMPORTANT TO THE ENTITY OR INDUSTRY?

 (NON _ GOVERNMENT ORGANISATION)

Public relations have become critical for educational institutes in order to attract new students, function successfully in society, improve brand recognition, and inform students and their parents about the courses they offer and the fee structure. In this article, I have mentioned the role, importance, and how PR firms benefit schools, colleges, and institutes. Now let's take a look at some different aspects of public relations and educational institutions. With numerous schools, colleges, universities, and other higher education institutions, education in India is a massive industry. It is not surprising that competition for students and parents' attention is fierce; Because of this increased competition in the education sector, institutes, universities, and colleges are turning to public relations firms to ensure that the public has a favorable perception of the educational quality they provide.


CONCLUSION

Finally, after a few posts of writing about my perspective and the reality of PR, now I have a better understanding of what PR looks like in real working life. Through this assignment, now I know PR is not as easy as I think. It requires experience but not only the qualification in the certificate and a variety of skills to work as a PR practitioner. Besides that, I finally know what Corporate Comm. and PR. They are actually almost the same but only a few differences. This assignment, it makes me rethink again whether I am suitable for PR or not. After comparing my perspective and the reality of PR, I still think that PR is a fun and exciting job. 


written by Nur Farhana Binti Mohamad

Comments

Post a Comment

Popular posts from this blog

Public Relations (Retail Industries)

 RETAIL INDUSTRIES Public relations is the process of managing communications between a business and its public, or constituents, which can include: Customers. Employees. Vendors.  IMPORTANCE OF PUBLIC RELATION IN RETAIL INDUSTRIES .  Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialised communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience. In simple terms, public relations is a strategised process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands   CONCLUSION   In conclusion,public relationsis difficult to define because of its all-encompassing nature and thefact that are many variables t...
Read more

Public Relation (Non - Government organisation)

   TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION  Non-governmental organizations need healthy public relations to meet their goals and use sophisticated public-relations campaigns to raise funds and deal with governments. Interest groups may be politically important, influencing social and political outcomes. A code of ethics was established in 2002 by the World Association of Non-Governmental Organisations. Public relations serve to establish and maintain a climate conducive ...
Read more