PUBLIC RELATIONS (Small-Medium Enterprises)

 INTRODUCTION TO TOPIC 

Small and medium-sized enterprises or small and medium-sized businesses are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization.

IMPORTANCE OF PUBLIC RELATION IN SMALL-MEDIUM SIZED ENTERPRISES.

 Affordability For small businesses, every dollar counts. Getting journalists or influencers on board to speak highly of your business is often cheaper than advertising and marketing costs but can result in the same level of brand exposure. Trustworthiness Positive third-party opinions and reports are generally more trusted than a business's own advertising. Whether they come in the form of media coverage, journalist reports or customer testimonials, they all ring truer to potential customers than either ads or marketing campaigns. Problem prevention Word-of-mouth marketing is crucial to the success of small businesses. Bad customer experiences can quickly spread and damage a brand’s reputation. A key aspect of PR, however, is staying on top of negative publicity and stepping in to mitigate it. Brand visibility Positive media coverage invariably provides greater exposure for a business. The advantage of online media is that it’s available indefinitely, and a quick Google search will cause it to crop up years after it was first published. You can capitalise on this by sharing links to PR material across multiple channels, boosting the visibility of your brand, and in turn, attracting more and more customers. Build relationships with customers A key aspect of public relations is relationship building, which is also hugely important to small businesses. PR helps customers to feel connected to a brand, meaning they're much more likely to make a return visit or tell their friends or family about it. Staying relevant A good PR team always knows what angle to take to get a business noticed and keep it relevant. Since the climate is always changing, it can be useful to have experts on hand who know precisely how to generate good publicity and how to show your company in the best light. Supplements marketing Marketing and PR are not mutually exclusive tactics when it comes to attracting customers. Effective PR will perfectly complement marketing in helping to build an attractive brand image. PR, for example, can take elements of your marketing campaign and demonstrate how it has real value with customers. Supplements advertising with advertising, it’s mostly a company themselves talking about how great they are. With PR, however, its external parties singing a company’s praises. Ultimately, the latter is going to strike a chord with customers as it simply seems like a more reliable perspective. 

CONCLUSION 

In conclusion,public relationsis difficult to define because of its all-encompassing nature and thefact that are many variables that must be considered. As we have seen in the various definitionsof public relations simply stated it is all about formulating and maintaining relationships between acompany and its publics.


written by Apiraami A/P R Pannirselvam

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