Public Relations (Retail Industries)

 RETAIL INDUSTRIES

Public relations is the process of managing communications between a business and its public, or constituents, which can include: Customers. Employees. Vendors. 

IMPORTANCE OF PUBLIC RELATION IN RETAIL INDUSTRIES.

 Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialised communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience. In simple terms, public relations is a strategised process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands

 CONCLUSION 

In conclusion,public relationsis difficult to define because of its all-encompassing nature and thefact that are many variables that must be considered. As we have seen in the various definitionsof public relations simply stated it is all about formulating and maintaining relationships between acompany and its publics


written by Apiraami A/P R Pannirselvam

Comments

Post a Comment

Popular posts from this blog

Public Relation (Non - Government organisation)

   TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION  Non-governmental organizations need healthy public relations to meet their goals and use sophisticated public-relations campaigns to raise funds and deal with governments. Interest groups may be politically important, influencing social and political outcomes. A code of ethics was established in 2002 by the World Association of Non-Governmental Organisations. Public relations serve to establish and maintain a climate conducive ...
Read more

Public Relations (Acedemic Institution)

  TABLE OF CONTENT i. Introduction to topic  ii. Definition of the entity or industry iii. Discussion on:      a. What are public relations (PR)?      b. What is the purpose of PR to the entity or industry?      c. Why is it important to the entity or industry?              i. Who are the public involved in its PR exercises?              ii. What are the strategies involved? iv. Conclusion INTRODUCTION ABOUT PUBLIC RELATION  Public Relations in Academic Institutions is a public information officer for a local school district that must constantly deal with parents, the school board, and other community and governmental organizations. A university director of public relations or even marketing communications, on the other hand, has less interaction with parents but must deal with ongoing student recruitments, campus controversies, and alumni relations. WHA...
Read more